Demetria Hayward

RJR Fabrics is one of the world's leading manufacturers of high-quality fabric designed exclusively for the crafting of quilts and home sewing. RJR specializes in the production of 100% cotton fabrics, brushed flannels, cotton sateens, and specialty fabrics released under RJR Cosmopolitans division, including silks, cotton velveteens, and micro-polyester fleece.

Demetria Hayward joined RJR in 1994 as Director of Marketing and proceeded to elevate the company's marketing division to new heights, increasing RJR's exposure worldwide. Demetria was hired as Vice President of Product Development in September 2003. She now directs the entire creative process and fabric production for all designer and RJR collections. Demetria explains, "We aspire to create the type of fabrics that capture every lifestyle, modern and traditional alike. Our collections tell a story. Every design and coloring has a purpose. We want to take people by surprise with every collection we create. Our aim is to create unique, uncommon designs that are unforgettable and unpredictable."